hi!

i'm kristen.

Here I am on a plane back from a whirlwind 24-hour trip to Ohio for a family event. I just finished one case memo in the air, and am about to dive into the next. Luckily I have in-flight WiFi!

The winter quarter is flying by. I have so many different group projects that the overlap gets confusing after a while, and large individual assignments linger in the background, a procrastinator’s worst nightmare. With four-day weekends, it is tough to get motivated to do work on Mondays and Fridays, and suddenly it’s midterm time already. The exciting world of microeconomics is up first, and I’d be lying if I said I wasn’t nervous for it.

On the other hand, brand management is such a fun elective. Everyone in that classroom is totally into marketing, and we’ve had some lively Type-A personality discussions over the past few weeks. Our professor is a 30-year vet in the CPG industry, and brings tons of personal experience into the class. My group is doing a quarter-long assignment about lululemon athletica, and had some trouble defining their true target market: health-conscious community activist, or high-income, snobby yoga fashionista? The debate continues…

In other news, I start my part-time job tomorrow, managing social media for a local bike company down the road. The place seems like an great opportunity for me to create and implement a total social media strategy for a company.  The search for the summer internship continues, and am hoping my networking and diligence in applying for places will pay off.

Second years are starting to land full-time jobs, and soon enough the Class of 2014 will be coming to Merage. I volunteered at a recent Open House, talking to prospective students, and it was quite a flashback for me. Thinking back to when I applied to business schools over a year ago, I never imagined that I would feel as hopeful as I do now!